When I was building my first product, I didn't have much marketing knowledge. I focused primarily on development, which led to zero traffic on my site. I soon realized I needed to market effectively to generate leads and sales. So, I hired an SEO/SMO analyst to promote my product on social media and search engines. However, the analyst didn't have extensive knowledge about my SaaS product or the niche. With limited followers on Twitter and LinkedIn, I realized promoting my product solely on social media wouldn't drive significant traffic. Since I lacked SEO knowledge, I thought writing blogs and sharing links across social channels would bring massive traffic. I created high-quality blogs and shared them, but only saw 1-10 visitors. This led me to share the core points in the form of infographics. Here's where things changed: my existing followers paid attention, liked the posts, and I gained new followers while engaging with the existing ones. This experience sparked an idea, and I discovered that this might be a new marketing strategy many businesses could benefit from.